Why do we read and write blogs?
Posted by Sandy on 14th April 2008
So, the notion of regularly reading blogs has hit the mainstream. CBC, for example, is reporting that:
“Researchers from the University of California-Irvine presented their study, which they said was the first to look in depth at the readers of blogs, on Wednesday at the Association for Computing Machinery Conference on Human Factors in Computing Systems (CHI) in Florence, Italy.”
“They found that regular blog reading can become ‘an Internet ritual,’ with the content secondary to the process of checking for new posts. The researchers said this is much like the routine of checking e-mail regardless of whether a new message is expected or not.”
“Sometimes, even the usefulness of the blog content itself can be less vital than the activity of reading or skimming the blog to fulfill a person’s particular routine….”
Posted in Blogging Issues, Research, Rankings | 5 Comments »
